Is JuJu Smith-Schuster a No. 1-caliber receiver in the NFL?Steelers OC Randy Fichtner says "he's playing that way now," adding every starter must have that mentality. Antonio Brown still the clear No. 1 but Smith-Schuster has 38 targets, third in Football with 356 receiving yards.
Smith-Schuster has almost 700,000 followers on Twitter, 1.2 million followers on Instagram and another 500,000 subscribers on his YouTube channel. Followers only tell half the story; Smith-Schuster is a rare breed athlete because he is also highly engaging with the content he distributes.
The endorsement opportunities have followed based on Smith-Schuster's social media success. He has been announced as the first National Football League (NFL) player to become a brand ambassador for HyperX, the gaming division of Kingston Technology Company on June this year.Smith-Schuster is already earning more away from football than many of his teammates, and the young wideout appears to be far more accomplished than some of the bigger names on the roster at developing and monetizing his brand. That’s an indication several teams misunderstood how mature the former USC product really is in some aspects of his life.
Ultimately, Steelers fans should be grateful that so many teams in the league underestimated how well JuJu would adjust to life in the Football at such a young age and enjoy the fact that Smith-Schuster might be a Pittsburgh Steeler for a very long time considering he’s still only 21 years old.
“When I’m not training, studying, or at practice, I’m in my element playing video games; my HyperX headset offers the sound quality and comfort I need to stay focused and win,” said Smith-Schuster. “I wanted to work with HyperX because they have the best headsets, and I love how the brand is always looking for unique ways to work together with me.”
The move comes shortly after Smith-Schuster, esports star Ninja and rappers Drake and Travis Scott smashed Twitch viewing records after filming themselves playing Fortnite on the streaming platform.
“HyperX is expanding into the console gaming market and is very happy to have JuJu Smith-Schuster join our brand ambassador team,” added Dustin Illingworth, influencer manager at HyperX. “His love for gaming is displayed all over his social media, YouTube, and even on the football field. JuJu has brought more sports fans to gaming.”